The population of the UAE and the Middle East, in general, is on an upswing. A focus on the UAE reveals that the country is the world’s third largest per capita consumer of water after the US and Canada, and that water consumption is expected to increase by 44% to 3.2 billion m³ by 2025. Current annual water consumption is estimated to be 2.2 billion m³, of which the agriculture sector consumes 67%, the domestic sector 24% and the industrial sector 9%.

The UAE, with the full backing of its visionary leaders, is taking robust steps to meet the demand, be it in the areas of desalination, distribution or recycling. Such is the high level of activity and such is the speed of developments that it is often difficult for key decision makers, like contractors and consultants to leaf through general-interest industry magazines or guidebooks. As a result, much vital information that could attract them to your products and/or services goes unread.

Saudi Arabia 2,770      
UAE 2,560      
Kuwait 1,050    
Bahrain 950    
Qatar 900    
Oman 870    
Egypt 250
Iran 241    
Lebanon 232
Other 152
Total 9,975
Full-page colour
$ 3,900
$ 5,500
Double-page spread
$ 6,900
$ 7,900
2/3 page
$ 3,700
$ 4,700
Half-page island
$ 3,500
$ 4,500
Half-page colour
$ 2,900
$ 3,900
1/3 page
$ 1,900
$ 2,800
Quarter-page colour
$ 1,600
$ 2,500
Outside back cover
$ 4,900
$ 4,900
Inside front cover
$ 4,900
$ 5,900
Inside back cover
$ 4,500
$ 5,500
> Other/special sizes available on request
> Advertisements can be designed. Costs to be advised
> Series discounts available
> Agency commission: 15%
Quotes available on request for:
• Bellyband
• Inserts
• Targeted e-mail shots
and other special operations.


On receipt of invoice

> Advertising rates effective 1st January 2008

All artwork should be supplied in Adobe Illustrator, InDesign, Acrobat (PDF) or Photoshop format.

All images need to be at least 300 pixels/inch resolution, CMYK. All fonts need to be supplied or, if in Illustrator, converted to outline. Colour proofs or print-outs must be supplied along with the digital file.
SPECIFICATIONS (In centimetres)
FULL PAGE Bleed: 22(w) x 30.7(h)
21(w) x 29.7(h)
Type area: 18.5(w) x 27(h)
43(w) x 30.7(h)
42(w) x 29.7(h)
HALF-PAGE Horizontal: 18.5(w) x 13(h)
9(w) x 27(h)
Island: 12(w) x 18(h)
QUARTER Portrait: 9(w) x 13(h)
Bottom Strip:
18.5(w) x 7(h)
> Other/special sizes are available by request.
Contact Information
Frédéric Paillé
Managing Director and Associate Publisher
GSM: +971 50 714 7204

Europe office (UK+Europe)
Peter Patterson
Managing Director
Horseshoe Media Ltd
124 Middleton Road, Morden
Surrey, SM4 6RW

Phone: +44 (0)20 8648 7082
Mob: +44 (0)7980 642 123
E-mail: peter@horseshoemedia.com
North-American office (USA+Canada)
Kanika Saxena
Director-North America
25 Kingsbridge Garden Cir. Suite 919
Mississauga, ON. Canada L5R 4B1

Phone: + 1 905 890 5031
Cell: + 1 416 841 5050
Fax: +1 905 890 5031
Email: kanika@cpi-industry.com

Joel Zarco
Production Assistant
Tel: +971 4 375 6830

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